Helping build emotions

Marrying a brand with a building

  • Timeline:
    7 months
  • Location:
    Wansford, Peterborough
  • Client:
  • Category:
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Ducati, Peterborough

The brief
  • Provide a practical environment for the brand to work from
  • Marry the brand with the building
  • Incorporate a workshop
The solution

‘Ducati builds emotions – The world’s most attractive motorcycles are the result of a deep commitment to racing competitions; they are the purest expression of refined skill, unmistakable design and above all, a great passion for bikes.’

Simon Harris, Director

With a heritage of success, passion and style in abundance, the ground floor of ArcHaus on north bound side of the A1 provided the perfect stage to house the most poignant motorcycle brand on the market. Both the building and the brand share many parallels, of many there is an undisputable dedication to style, and what impression they leave on all those who are exposed to them.

The advertising potential for the brand is unparalleled with no other vehicle manufacturer sharing an exposure to 50,000 passing vehicles per day. With this in mind the building had to be renovated to an excellent standard if it was to support the polished and refined brand. Marrying the brand with the building took consideration and dedication.

To achieve a practical environment for the brand to work from, the building was modernised internally to create a new showroom with new floor, ceiling, a branded shop fit out and the installation of energy efficient lighting and heating. To accompany the showroom a workshop was designed and built with sympathetic consideration to the original iconic building that has stood since 1932.

Since taking residency the Wansford Ducati outlet has been awarded the top UK branch of 2017 cementing the success and vision of the venture, Leading the way if you will, which nicely relates to the Ducati ethos of being in front.

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